Website Porsche Scopes
1. Controller and data protection officer
Responsible for the data processing as controller in terms of data protection law is:
Dr. Ing. h.c. F. Porsche AG
Phone: +49 (0) 711 911-0
If you have any questions or suggestions regarding data protection, please feel free to contact us. You can reach our data protection officer as follows:
Dr. Ing. h.c. F. Porsche AG
Data Protection Officer
2. Subject of data protection
The subject of data protection is the protection of personal data. This is all information relating to an identified or identifiable natural person (so-called data subject). This includes information such as name, postal address, email address or telephone number, but also other information that may be generated when using the Online Service, in particular information about the beginning, end and extent of use as well as the transmission of your IP address.
3. Purposes and legal basis of data processing
In the following, you will find an overview of the purposes and legal basis of data processing in connection with the Online Service. In any case, we process personal data in accordance with the legal requirements, even if in individual cases a different legal basis should be relevant than that stated below.
The provision of personal data by you may be required by law or contract or may be necessary for the conclusion of a contract. We will point it out separately if you are obliged to provide personal data and what possible consequences the non-supply would then have (e.g. a loss of claims or our position not to provide the requested service without providing certain information). The use of the Online Service is generally possible without registration. The use of individual functions may require prior registration. Even if you use the Online Service without registration, personal data may still be processed.
3.1 Performance of a contract and pre-contractual measures
3.2 Compliance with legal obligations
We process your personal data to comply with legal obligations to which we are subject. The data processing is based on Article 6 paragraph 1 letter c) GDPR. These obligations may arise, for example, from commercial, tax, money laundering, financial or criminal law. The purposes of the processing result from the respective legal obligation; as a rule, the processing serves the purpose of complying with state control and information obligations.
3.3 Safeguarding of legitimate interests
We also process your personal data to pursue the legitimate interests of ourselves or third parties, unless your rights, which require the protection of your personal data, outweigh these interests. The data processing is based on Article 6 paragraph 1 letter f) GDPR. The processing to safeguard legitimate interests is carried out for the following purposes or to safeguard the following interests.
- Further development of products, services and support offers as well as other measures to control business transactions and processes;
- Improvement of product quality, elimination of errors and malfunctions, among other things by means of analysis of vehicle data and customer feedback;
- Processing of data in a central prospective customer and customer care platform as well as upstream and downstream systems for customer retention and sales purposes;
- Needs analysis and customer segmentation, e.g. calculation and evaluation of affinities, preferences and customer potential;
- Handling of non-contractual inquiries and concerns;
- Handling of warranty and goodwill cases;
- Risk management and coordination of recall actions;
- Credit assessment through data exchange with credit agencies (e.g. SCHUFA);
- Ensuring legally compliant actions, prevention of and protection against legal violations (especially criminal offences), assertion of and defense against legal claims, internal and external compliance measures;
- Ensuring availability, operation and security of technical systems as well as technical data management;
- Answering and evaluation of contact requests and feedback.
3.3.1 Retrieval of the online offer
When you call up the Online Service, data relating to your end device and your use of the online offer are processed and stored in a so-called log file. This concerns in particular technical data such as date and time of access, duration of the visit, type of terminal device, operating system used, functions used, amount of data sent, IP address and referrer URL. We process this data to ensure technical operation and to determine and eliminate faults. In doing so, we pursue the interest of permanently ensuring technical operability. We do not use this data for the purpose of drawing conclusions about your person.
3.3.2 Studies and surveys
We process your personal data on the basis of corresponding consent. The data processing is based on Article 6 paragraph 1 letter a) GDPR. If you give your consent, it is always for a specific purpose; the purposes of processing are determined by the content of your declaration of consent. You may revoke any consent you have given at any time, without affecting the legality of the processing that has taken place on the basis of the consent until revocation.
3.5 Change of purpose
If we process your personal data for a purpose other than that for which the data was collected, beyond the scope of a corresponding consent or a mandatory legal basis, we will take into account, in accordance with Article 6 paragraph 4 GDPR, the compatibility of the original and the now pursued purpose, the nature of the personal data, the possible consequences of further processing for you and the guarantees for the protection of the personal data.
We do not carry out automated decision making or profiling in accordance with Article 22 GDPR. Profiling is only carried out to protect our legitimate interests as described above.
4. Access authorizations in the end device
To the extent functions of the Online Service require the granting of authorization to access your end device (e.g. access to location data or photos), the granting of these authorizations is voluntary. However, if you wish to use the corresponding functions, you must grant the appropriate authorizations, otherwise you will not be able to use these functions. The permissions remain active as long as you have not reset them in your device by deactivating the respective setting.
5. Cookies and comparable technologies
6. Integrated third-party services
Services of other providers which we integrate or to which we refer are provided by the respective third parties. We have no influence on the content and function of the third-party services and are generally not responsible for the processing of your personal data by their providers, unless the third-party services are completely designed on our behalf and then integrated by us on our own responsibility. Insofar as the integration of a third-party service results in us establishing joint processes with its provider, we will define with this provider in an agreement on joint controllership pursuant to Article 26 GDPR how the respective tasks and responsibilities in the processing of personal data are structured and who fulfils which data protection obligations. Insofar as Cookies are to be set on the basis of your consent, you will receive further information on the responsibility for setting these Cookies and any associated third-party services in the corresponding area of the consent management.
Unless otherwise stated, profiles on social media are generally only included in the Online Service as a link to the corresponding third-party services. After clicking on the integrated text/image link, you will be redirected to the offer of the respective social media provider. After the redirection, personal data may be collected directly by the third-party provider. If you are logged in to your user account of the respective social media provider, the provider may be able to assign the collected information of the specific visit to your personal user account. If you interact via a "share" button of the respective social media provider, this information can be stored in the personal user account and published if necessary. If you want to prevent the collected information from being assigned directly to your user account, you must log out before clicking the included text/image link.
7. Sources and categories of data in case of third party collection
We also process personal data that we receive from third parties or from publicly accessible sources. Below you will find an overview of the corresponding sources and the categories of data obtained from these sources.
- Group companies, Porsche dealers and service companies: specific data, e.g. information on the products you use and on your interests;
- Cooperation partners and service providers: specific data, e.g. creditworthiness data from credit agencies.
8. Recipients of personal data
Within our company, only those persons who need your personal data for the respective purposes mentioned have access to it. Your personal data will only be passed on to external recipients if we have legal permission to do so or have your consent. Below you will find an overview of the corresponding recipients:
- Commissioned processors: Group companies or external service providers, for example in the areas of technical infrastructure and maintenance, which are carefully selected and reviewed. The processors may only use the data in accordance with our instructions.
- Public bodies: Authorities and state institutions, such as tax authorities, public prosecutors' offices or courts, to which we (must) transfer personal data, e.g. to fulfil legal obligations or to protect legitimate interests.
- Private bodies: Group companies, Porsche sales companies (incl. companies offering services in the area of Porsche Connect and Smart Mobility), dealer and service operations, cooperation partners, service providers (not bound by instructions) or commissioned persons such as Porsche Centres and Porsche Service Centres, financing banks, credit agencies or transport service providers.
9. Customer and prospect care
In the following, we would like to provide you with further data protection information on the implementation of customer and prospect care at Porsche. The measures serve to ensure customer and interested party-oriented support.
9.1 Joint customer and prospect care at Porsche
The measures mentioned under point 3 in the context of customer and prospect support (in particular service and support, implementation of legal requirements, needs analyses, individual support via the desired communication channels) are generally not carried out by the controller alone. Involved in the customer and prospect care are in addition to the Porsche Centre responsible, Importer entity as the importer, Dr. Ing. h.c. F. Porsche AG as manufacturer and its affiliated companies in the areas of financial and mobility services, digital services and lifestyle products. An up-to-date list of the participating companies with their contact details can be found here:https://www.porsche.com/germany/joint-customer-care.
By using a central platform, we avoid situations where information about your products, contact data and interests would not be available for your respective Porsche contact and where you would therefore have to be referred to another company. This also applies in the event that the operating entity of your Porsche Center changes. By exchanging and verifying data, we ensure that you receive the best possible service and advice. It goes without saying that only the companies involved that actually need access to your data for operational purposes have such access.
Joint customer and prospect care can lead to joint control in certain cases. For this reason, the companies involved have set out in an agreement pursuant to Article 26 GDPR how the respective tasks and responsibilities for processing personal data are structured and who fulfills which data protection obligations. In particular, it was determined how an appropriate level of security can be achieved and how data subject rights and data protection information obligations can be guaranteed. Importer entity is available to you as a central contact in addition to the other companies involved.
9.2 Individual customer and prospect care
Insofar as you have given your voluntary consent to individual customer and prospect care, contact data, support and contract data (e.g. on purchases, leasing or financing), service information as well as data on interests, vehicles and services or products used will be used by the companies involved in joint customer and prospect care to send you personally tailored information and offers on Porsche vehicles, services and other products, invitations to events and surveys on satisfaction and expectations via the desired communication channels and to create an individual customer profile.
The specific data used for this purpose depends on the information collected on the basis of orders and consultations or provided by you (e.g. in the consultation at the Porsche Centre or as part of your activities under your Porsche ID at My Porsche). The data may also originate from orders or purchases that are processed in cooperation with partners (e.g. insurance companies) and from which we then receive the information, if applicable. Insofar as corresponding permissions have been granted, other data sources may also be included. This may be data from the vehicle (e.g. on your driving behavior) or on the use of digital media (e.g. on website use). You will receive more detailed information on the merging of data when being asked for the corresponding permission.
In order to offer an inspiring brand and customer care experience with Porsche and to make communication and interaction as personal and relevant as possible, the aforementioned data is used for needs analyses and customer segmentation. On this basis, for example, affinities, preferences and potentials can be determined by the companies involved as part of individual customer and prospect care. Examples of such measures for individualization are classification numbers on your likely product interests and on your satisfaction. The corresponding information and analysis results are stored in your customer profile and are then available for the individual configuration of customer and prospect care. The personal analysis and individual allocation in a customer profile will only take place if you have given your voluntary consent to individual customer and prospect care. Individual customer and prospect care without these measures for optimization and personalization is not offered.
Without your consent, we will only use the aforementioned data in the context of customer and prospect care to carry out general evaluations based on the aggregated data of customers and prospects in order to optimize our offers and systems and align them with overarching interests. Please note that your data may also be evaluated beyond the scope of customer and prospect support; this will then be done on the basis of your specific consent or another legal basis.
When we send emails for individual customer and prospect care, we may use market standard technologies such as tracking pixels or click-through links. This allows us to analyze which or how many emails are delivered, rejected and/or opened. The latter is particularly done by means of tracking pixels. Measuring the opening rate of our emails by means of tracking pixels is not fully possible if you have deactivated the display of images in your email program. In this case, the email will not be displayed to you in full. However, it is still possible for us to track whether an email has been opened if you click on text or graphic links in the email. By using click-through links, we can analyze which links in our emails are clicked on and deduce what interest there is in certain topics. When clicking on the corresponding link, you are guided through our separate analysis server before calling up the target page. Based on the results of the analysis, we can make emails more relevant in the context of individual customer and prospect care, send them in a more targeted manner or prevent them from being sent. The sending of emails and the evaluation of their use will only take place if you have given your voluntary consent to individual customer and prospect care. Individual customer and prospect care without the described evaluation for optimization is not offered.
10. Data processing in third countries
If a data transfer takes place to entities whose registered office or place of data processing is not located in a member state of the European Union, another state party to the Agreement on the European Economic Area or a state for which an adequate level of data protection has been determined by a decision of the European Commission, we will ensure prior to the transfer that either the data transfer is covered by a statutory permit, that guarantees for an adequate level of data protection with regard to the data transfer are in place (e.g., through the agreement of contractual warranties, officially recognized regulations or binding internal data protection regulations at the recipient), or that you have given your consent to the data transfer.
If the data is transferred on the basis of Articles 46, 47 or 49 paragraph 1, subparagraph 2 GDPR, you can obtain from us a copy or reference to the availability of the guarantees for an adequate level of data protection in relation to the data transfer. Please use the information provided under Section 1.
11. Storage duration, erasure of data
We store your personal data, if there is legal permission to do so, only as long as necessary to achieve the intended purposes or as long as you have not revoked your consent. In the event of an objection to processing, we will delete your personal data, unless further processing is still permitted by law. We will also delete your personal data if we are obliged to do so for other legal reasons. Applying these general principles, we will usually delete your personal data immediately
- after the legal permission has ceased to apply and provided that no other legal basis (e.g. commercial and tax law retention periods) intervenes. If the latter applies, we will delete the data after the other legal basis has ceased to apply;
- if your personal data is no longer required for the purposes we pursue and no other legal basis (e.g. commercial and tax law retention periods) intervenes. If the latter is the case, we will delete the data after the other legal basis has ceased to apply.
12. Rights of data subjects
Right to access: You have the right to receive information about your personal data stored by us.
Right to rectification and erasure: You can demand that we correct incorrect data and, if the legal requirements are met, delete your data.
Restriction of processing: You can demand that we restrict the processing of your data, provided that the legal requirements are met.
Data portability: If you have provided us with data on the basis of a contract or consent, you may, if the legal requirements are met, demand that the data you have provided us with are handed over in a structured, common and machine-readable format or that we transfer it to another controller.
Objection: You have the right to object at any time to data processing by us based on the safe-guarding of legitimate interests for reasons arising from your particular situation. If you make use of your right to object, we will stop processing the data unless we can prove compelling reasons for further processing worthy of protection which outweigh your rights and interests.
Objection to direct marketing: If we process your personal data for the purpose of direct marketing, you have the right to object to our processing of your data for this purpose at any time. If you exercise your right to object, we will stop processing your data for this purpose.
Revocation of consent: If you have given us your consent to process your personal data, you can revoke it at any time with effect for the future. The legality of the processing of your data until revocation remains unaffected.
Right to lodge a complaint with a supervisory authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your data violates applicable law. You can contact the supervisory authority responsible for your place of residence or your country or the supervisory authority responsible for us.
Your contact with us and the exercise of your rights: Furthermore, you can contact us free of charge if you have questions regarding the processing of your personal data and your rights as a data subject. Please contact us at https://www.porsche.com/privacy-contact or by letter mail to the address provided under Section 1. Please make sure that we can definitely identify you. If you revoke your consent, you can alternatively choose the contact method that you used when you gave your consent.
13. Effective date