ALMA’s extraordinary soulful voice and sharply observed lyrics. With her colorful hair and magnetic punk attitude she, like them, is everything but the stereotypical pop princess. Her attitude places her among a generation of young pop geniuses who are swiftly taking over the industry.
ALMA has recently unveiled her eagerly anticipated second album ‘Time Machine’. Earning widespread critical acclaim for her blend of energizing alt-pop and searingly honest confessional lyrics, the album campaign has seen the flame-haired Finnish artist connect with a huge audience. Some of the fan favorites include ‘Summer Really Hurt Us’ , ‘Tell Mama’ and ‘Run Run Run’.
Over the years ALMA has earned a range of famous and influential fans, who now include Elton John, Miley Cyrus, Charli XCX, Tove Lo and Max Martin.